澳洲啤酒商棄電視廣告全力打網路廣告

[哈啦]

一家有名的澳洲啤酒商foster在去年花了五百萬美元在美國打廣告，但發現成效很差後，已決定放棄電視廣告，把經費全力投在網路廣告上。

Business News

Internet Advertising Gets a Froth

David Richards - Friday, 4 August 2006

Australia's Foster's beer has dropped all TV advertising in the US and will spend its entire American ad budget on Internet ads.

Last year, Foster's spent $5 million on TV advertising in the US but found the budget too small to make an impact.

Its new online campaign, put together by ad giant Ogilvy & Mather, opens on August 16 with ads on Heavy.com, a music-and-video Web site targeted at young men. The site's slogan: "Because TV sucks."