調查稱三分之一美國家庭未上網 對網絡無興趣

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來源:天極網　

近日發布的一項研究結果顯示﹐美國有不到三分之一的家庭沒有上網條件﹐這些家庭也不打算上網﹐原因是絕大多數這類家庭認為上網對他們的生活沒什麼用處。

位于達拉斯的技術研究公司Park Associates發表報告說﹐有29%的美國家庭(3100萬個家庭)沒有上網條件﹐而且他們也不打算在一年內預定上網服務。

這是Park公司實施的第二次年度調查﹐該公司稱﹐這些潛在客戶不願預定上網服務的主要原因是﹐他們感覺到上網對自己的日常生活不能增加多少價值﹐而不是出于對上網成本的考慮。

調查結果顯示﹐這類家庭中有44%表示﹐他們對網絡沒有任何興趣﹐僅有22%的家庭覺得自己負擔不起電腦或上網服務費用。在未預定上網服務的家庭中﹐有17%的家庭回答“我搞不清楚如何上網”﹐另有3%的家庭稱網絡還沒有接到自己的家。

調查還表示﹐美國寬帶使用率在2006年超過了52%﹐而2005年是42%。新增的約一半寬帶用戶來自低速撥號上網用戶﹐而另一半過去沒有上網經歷。

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http://www.foxnews.com/story/0,2933,260964,00.html

Survey: Nearly One-Third of Americans Don't Want Internet Access

MOUNTAIN VIEW, Calif. — A little under one-third of U.S. households have no Internet access and do not plan to get it, with most of the holdouts seeing little use for it in their lives, according to a survey released on Friday.

Park Associates, a Dallas-based technology market research firm, said 29 percent of U.S. households, or 31 million homes, do not have Internet access and do not intend to subscribe to an Internet service over the next 12 months.

The second annual National Technology Scan conducted by Park found the main reason potential customers say they do not subscribe to the Internet is because of the low value to their daily lives they perceive rather than concerns over cost.

Forty-four percent of these households say they are not interested in anything on the Internet, versus just 22 percent who say they cannot afford a computer or the cost of Internet service, the survey showed.

The answer "I'm not sure how to use the Internet" came from 17 percent of participants who do not subscribe.

The response "I do all my e-commerce shopping and YouTube-watching at work" was cited by 14 percent of Internet-access refuseniks.

Three percent said the Internet doesn't reach their homes.

The study found U.S. broadband adoption grew to 52 percent over 2006, up from 42 percent in 2005. Roughly half of new subscribers converted from slower-speed, dial-up Internet access while the other half of households had no prior access.

"The industry continues to chip away at the core of nonsubscribers, but has a ways to go," said John Barrett, director of research at Parks Associates.

"Entertainment applications will be the key. If anything will pull in the holdouts, it's going to be applications that make the Internet more akin to pay TV," he predicted.