6. Add SSL Certificate
Use SSL Certificate to secure the data transmission, especially your credit card and personal information.
使用SSL Certificate 傳送網上資料
你可以不理會網上黑客的入侵，把客人的資料傳送在這個不安全的互聯網上，甚至是信用卡資料。
只要數百元可以買到的保障不理，發覺資料被黑客盜取，為是太晚！網站只可關門了！
傳送你的個人資料時,留意網頁是否有使用https:// 並且要有"鎖"顯示。如下圖：
7. Add Terms of Use, Privacy, or Conditions of Sale Statements
Tell your customers of your responsibility to protect their privacy and condition of sales. No spamming!
寫下你網頁的使用條款，私隱條款，和商品交易條款。不要濫發垃圾電郵啊！
8. Add your Product Descriptions
Do the best to describe your product in details. Don't just show your picture without mentioning your pretty items.
說明你的商品有助客戶對你的了解產品,例如尺寸及品種等等。
9. Flash
Too much Flash will affect the accessibility to your store. Customers do not understand your layout and cannot not easily control of those fancy Flash effect. They will simply walk away from the website.
太多Flash的版面會使人混淆購物網站的流程,客人會因為不懂操作網頁而離開畫面。
10. Post your Address and numbers
Don't forget to post your address and telephone number! You have to follow up every cases of complaint and allow customers to get in touch with you immediately when there is urgent situation.
不要忘記告訴你的地址及電話號碼。
告訴你的客戶如何與你聯繫吧！那怕是投訴或是不滿！只要客人可得到你滿意的解釋,相信客人仍然會再次到你的網站購物的！客戶最怕的是不肯與溝通和跟進的網站,不能守住誠信。
如果你是相信互聯網的世界上客人是無止境的，不再在乎那一小撮的客戶，那就請不要怪網站的知名度愈來愈少啊！